IntoTheInternet's websites add three extra months to your Business year.

 

In today’s fast pace world, time is everyone’s scarcest resource. It is increasingly more difficult for people to budget time to shop during normal business hours when stores are open, especially when consumers are challenged with trying to balance work life with home life. By the time the average person is finally available to take some personal time to decompress after their busy day it’s between 8pm and 9pm. Most businesses today still close between 5pm and 9pm, right about the time the average person has found some free time. This explains why prime time shopping hours on the internet are from 9pm to 11pm each night. More and more consumers are deciding to shop for what they want, and either buy it online or research and locate the store where they will go to make their purchase when a spare moment is available. 

         

Furthermore, the Internet eliminates the limitations of regional time zones and geographical barriers around the world. On a local, national, or international scale, a customer can compare pricing and availability of products, services, and information for Hong Kong to Dallas to New York City, side-by-side all while sitting at a home or work computer.

 

Also to consider is the three-hour time difference across four time zones in the continental US from Eastern time to Central Time to Mountain Time to Pacific time. Shopping from 9pm to 11pm (prime time shopping hours on the web) equates to a two hour “rolling” window of time, adding an hour for each time zone crossed form coast to coast.

 

That means that there are effectively five critical shopping hours each weeknight that businesses without websites cannot account for in today’s economy.

 

Doing the math, in any given five-day week, the Internet adds 25 primetime shopping hours to business revenue.

 

For most businesses, that’s equivalent to 2+ days of sales per week, or an extra shopping week per month. It’s an extra 12 shopping weeks (three months) per year.