Email makes up 17% of sharing, down from 34% last August!

Sharing is big on the Web. We all know that. ShareThis held a study where they looked across the sharing and clicking habits of the more than 300 million people a month who pass links with a ShareThis button on over a million websites (producing 7 billion pageviews a month), a few things stood out.

Raleigh- Email-Marketing Overall, sharing now produces an estimated 10 percent of all Internet traffic and 31 percent of referral traffic to sites from search and social. Search is still about twice as big.

Facebook makes up 56 percent of all shared content (up from 45 percent in August, 2010), followed by email at 17 percent (down from 34 percent) and Twitter at 8 percent (down from 12 percent).

Twitter is holding its own in terms of actual clicks. On average, Twitter links are clicked on 4.9 times each, versus 4.3 times for Facebook links and 1.7 times for emailed links.

As Far as what type of sharing is happening, FaceBook is especially strong when it comes to sharing entertainment and shopping links, email and Twitter seem to make some inroads when it comes to business or health. Read More

I continue to be very interested in the latest news and tips on mobile marketing. I hope this helps you to start thinking about how to get started. Let me know if I missed anything. This is a complicated and highly evolving space so would love to hear your feedback.

I look forward to connecting with you!