Into The Internet http://www.intotheinternet.com Thu, 14 Mar 2013 21:34:29 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Mobile Marketing – 10 Reasons Why you need to Consider it Today! http://www.intotheinternet.com/mobile-marketing-10-reasons-why-you-need-to-consider-it-today http://www.intotheinternet.com/mobile-marketing-10-reasons-why-you-need-to-consider-it-today#comments Thu, 21 Jul 2011 20:35:08 +0000 admin http://www.intotheinternet.com/?p=355 The Secret of Successful Marketing is…that it must never stop and it must adapt to changing circumstances. Marketing is a constant effort, for it is how a business is presented to the intended market.

1) Market Size – 5 Billion Plus Cell phone Users VS. 1.8 Billion Internet Users (almost 3x bigger).

2) Mobile Search – With the adoption of 3G and 4G mobile smart-phones, the volume of searches happening on mobile phones is expected to grow to 20% of all searches by 2012.

3) Instant – 90% of messages or opened immediately or with in minutes of delivery.

4) Location Awareness – You can offer exclusive offering to people within a certain radius of your location. Example: Deliver a 10% coupon when a customer comes within 2 miles of your location.

5) Target-ability – Reaching the right people at the right time with the right message at the right cost has never been easier. You can put your message in the pocket of your exact client demographic.

6) ROI (Return On Investment) – Display area is much smaller on smart phones. This means each search yields far fewer results and thus higher click-through rates.

7) Measurable – You get to see where every lead came from, which converted to clients and where others turned around. The days of tracking marketing dollars have never been so detailed.

8) Redemption Rates – Mobile Coupons are 10 time higher than their email (or even newspaper) counterparts!

9) Opening Rate – Text message opening rate is 95% VS. Email which is 15%-20%.

10) Reach – Connect with YOUR Customers Anytime, Anywhere! Cell phones are 1 of 3 things people never leave home without!

I continue to be very interested in the latest news and tips on Mobile Marketing. I hope this helps you to start thinking about how to get started. Let me know if I missed anything. This is a complicated and highly evolving space so would love to hear your feedback.

I look forward to connecting with you!

]]> http://www.intotheinternet.com/mobile-marketing-10-reasons-why-you-need-to-consider-it-today/feed 0 Email makes up 17% of sharing, down from 34% last August! http://www.intotheinternet.com/email-makes-up-17-of-sharing-down-from-34-last-august http://www.intotheinternet.com/email-makes-up-17-of-sharing-down-from-34-last-august#comments Sat, 16 Jul 2011 12:52:53 +0000 admin http://www.intotheinternet.com/?p=350 Sharing is big on the Web. We all know that. ShareThis held a study where they looked across the sharing and clicking habits of the more than 300 million people a month who pass links with a ShareThis button on over a million websites (producing 7 billion pageviews a month), a few things stood out.

Raleigh- Email-Marketing Overall, sharing now produces an estimated 10 percent of all Internet traffic and 31 percent of referral traffic to sites from search and social. Search is still about twice as big.

Facebook makes up 56 percent of all shared content (up from 45 percent in August, 2010), followed by email at 17 percent (down from 34 percent) and Twitter at 8 percent (down from 12 percent).

Twitter is holding its own in terms of actual clicks. On average, Twitter links are clicked on 4.9 times each, versus 4.3 times for Facebook links and 1.7 times for emailed links.

As Far as what type of sharing is happening, FaceBook is especially strong when it comes to sharing entertainment and shopping links, email and Twitter seem to make some inroads when it comes to business or health. Read More

I continue to be very interested in the latest news and tips on mobile marketing. I hope this helps you to start thinking about how to get started. Let me know if I missed anything. This is a complicated and highly evolving space so would love to hear your feedback.

I look forward to connecting with you!

]]> http://www.intotheinternet.com/email-makes-up-17-of-sharing-down-from-34-last-august/feed 0 The 10 Fundamentals to a GREAT Web Site Design! http://www.intotheinternet.com/10-fundamentals-to-a-great-web-site-design http://www.intotheinternet.com/10-fundamentals-to-a-great-web-site-design#comments Fri, 15 Jul 2011 23:09:14 +0000 admin http://www.intotheinternet.com/?p=348 1. Use a Strong marketing headline that focuses on the site visitor.
2. Make your service or product the “Hero” of the home page.
3. Use a clear “Call to Action” tell your visitor exactly what you want them to do.
4. Be consistent with your branding.
5. Make it easy to contact you with contact forms and other info.
6. Use appropriate color and imagery.
7. Search Engine Optimize your site – no matter how well known your brand is.
8. Use testimonials and case studies to validate your brand.
9. Interact intelligently with your site visitors – know your demographic.
10. Respect the privacy of your visitors with a privacy policy and maintain SECURITY at all times.

No matter if you pay someone to build your website or you do it yourself, do your do diligence and keep these fundamentals in mind. 99.4% of website owners are missing more then half of them!

I look forward to connecting with you!

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