Search Engine Optimization (SEO) Marketing
Into The Internet’s proven SEO strategy is designed to increase the overall traffic to your website. Our process involves the following crucial steps to help ensure that your website won’t be hidden in the cyber jungle. You will see a significant improvement in rankings with the implementing of our strategies.
ITI Website SEO Maintenance & Monitoring Packages
This service is recommended either in conjunction with web design and development services or to enhance the visibility of your existing online marketing efforts.
Prior to designing a customized strategy for your website, Into The Internet will perform an initial assessment. This assessment will look at how competitive the field is, what techniques are commonly used by the top competing sites, and what the traffic levels are for the targeted audiences. We will look at current programming choices and those being made in any redevelopment of the website. The outcome of this initial assessment will determine how much time we will propose for each area of the SEO campaign.
The deployment of the SEO strategy consists of two phases. Phase I consists of market research that is designed to ensure that your website is properly optimized; W3C validated and targeted to the appropriate search engines and directories. The second phase involves additional research and focuses on a link-building campaign’s, achieve higher rankings and provide more direct traffic.
Traffic Analysis
IntoTheInternet.com will analyze the number of searches being conducted by users for the selected key phrases and for similar key phrases, with a view to identifying any shift in search behavior.
Identification Of Keywords & Key Phrases
Identifying the key phrases used by target audiences is critical to any SEO campaign. We use a combination of traffic analysis and user interviews. In order to uncover new opportunities, keyword research is continuity ongoing.
Strategy Development
Using the results of the rank and traffic reports, IntotheInternet.com will evaluate the progress of the current optimization strategy and suggest any changes in content, titles, and submission as necessary.
Creation of Metadata, Tags and Content
The primary mechanism for obtaining high rankings is developing relevant content. Such content must be presented to search engines using the proper page titles, tags, and opening phrases. We will provide and edit your site with tags, titles and phrases. Along with development of additional content targeted at potential traffic phrases.
Submission to Search Engines & Directories
Once the new site has been completed, we propose submission of the site to several major directories and search engines. In some cases, this submission process will involve a fee to be paid by the client. A list of potential fee-based submissions will be given to the client for approval.
Link Building
One of the primary ranking factors used by search engines is an analysis of sites that are linked to the page in question. Similar to a citation analysis, this method measures certain links as authoritative and gives a relevancy score to a page based on that. Into The Internet will investigate websites that link to related sites, or because of a strong content match, should link to this type of material. We will solicit links from such sites.